Hennessy x Maotai x Zhang Guangyu Collaboration

Zhang Guangyu

About the artist

Zhang Guangyu (张 广宇) graduated from Central Saint Martins with a Bachelor of Fine Arts in 2012. He started his career exploring ink textures and colours through digital and printing techniques producing limited editions pigment print on fine art paper. Today, he is also making large scale oil and acrylic paintings and develops 3D animations of his works.

Zhang’s works are saturated, densely layered portals that shift between kaleidoscopic abstractions and surreal landscapes. His work presents the aesthetic impression produced by the fusion of strongly contrasting elements, such as Eastern and Western cultures, geometry and vagueness, classical and contemporary art.

About the collaboration

In 2021, Hennessy Paradis x Maotai Museum is collaborating with artist Zhang Guangyu to create a prestige box in the colours of his creation “The Great Overlapping”, now on display at the Moët Hennessy China headquarters.

The artist pays tribute to his roots by imitating the finish of ink-based art in the representation of idealised landscapes, turning the script on its head by incorporating the Western approach of occupying all available space with elements that are more saturated than is expected of Eastern art.

I created a piece merging the cultures of these two iconic spirits brands

Les Services de L'Agence

Brand Content

Infuse art at the heart of your communication strategy using content from artistic brands. SOMEXING agency conceptualizes and produces the creation of video and photo content with the artistic direction of well-known or emerging photographers and videographers, or the brush of illustrators.

Limited Edition

The relationship between art and luxury has contributed to the creation of legendary works, which inscribe collaborations in a collective memory. Inspired and inspiring, the limited editions intersect the worlds of brands and the worlds of artists.

Art Curation

Since 2012, Somexing has been monitoring contemporary Chinese and European art and design. The agency leads a network of art market professionals and artists’ studios. Somexing supports international brands in defining their artistic strategy.

Dernières Réalisations