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1664 BLANC X Jean-Charles de Castelbajac Here is

1664 BLANC X Jean-Charles de Castelbajac

Here is the PR Box sent to influencers and journalists to promote this collaboration.
A good occasion to wish you a nice summer ☀️

This limited edition is available in France for the 2024 summer season.

@CarlsbergGroup, @kronenbourgfr, @1664blanc, @jcdecastelbajac

Please drink responsibly.

#art #designer #collaboration #summer2024 #limitededition #artistedition #artcollab #collab #contemporaryart #frenchartist #jeancharlesdecastelbajac #jcc #1664 #1664Blanc #carlsberg #kronenbourg #conceptdesign #projectmanagement #digitalart #communication #design #branding #packaging #brandcontent #beer #somexing

1664 BLANC X Jean-Charles de Castelbajac 1664 BLA

1664 BLANC X Jean-Charles de Castelbajac The idea

1664 BLANC X Jean-Charles de Castelbajac

The idea of clouds quickly became the central theme of this collaboration. The primary colours as a palette are first and foremost an artistic choice, as they represent universality and passion for the artist. It's also a strategic choice, because these colors speak to everyone, and are timeless.

"I wanted these clouds to be like fragments of summer and for a sun to appear. In each colour there is character, I brought them together to form a pop design. My goal was to transform this historic bottle into an iconic object. That’s how the idea of a multicoloured sky came to me.” says Jean Charles de Castelbajac

This limited edition is available in France for the 2024 summer season.

@CarlsbergGroup, @kronenbourgfr, @1664blanc, @jcdecastelbajac

Please drink responsibly.

#art #designer #collaboration #summer2024 #limitededition #artistedition #artcollab #collab #contemporaryart #frenchartist #jeancharlesdecastelbajac #jcc #1664 #1664Blanc #carlsberg #kronenbourg #conceptdesign #projectmanagement #digitalart #communication #design #branding #packaging #brandcontent #beer #somexing

1664 BLANC X Jean-Charles de Castelbajac An avant

1664 BLANC X Jean-Charles de Castelbajac

An avant-garde designer and artist, Jean-Charles de Castelbajac pioneered what are now the foundations of new creation: art, reappropriation and collaboration. Distinguished by a concise chromatic palette of red, blue, green and yellow, his artistic expression takes shape through his preferred media: chalk and felt pen drawings, collages, installations and performances.

Courtesy of Jean-Charles de Castelbajac
@CarlsbergGroup, @kronenbourgfr, @1664blanc, @jcdecastelbajac

#art #designer #collaboration #summer2024 #limitededition #artistedition #artcollab #collab #contemporaryart #frenchartist #jeancharlesdecastelbajac #jcc #1664 #1664Blanc #carlsberg #kronenbourg #conceptdesign #projectmanagement #digitalart #communication #design #branding #packaging #brandcontent #beer #somexing

1664 BLANC X Jean-Charles de Castelbajac For this

1664 BLANC X Jean-Charles de Castelbajac This col

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