Lancôme Brand Exhibition with International Artists
Voyage of the Rose
About the Exhibition
Immersive Experience Where Art and Brand Converge
The “Voyage of the Rose” exhibition, conceived and produced by Somexing Artistic, is a four-chapter immersive brand experience imagined for Lancôme. Presented across four Chinese cities, it unfolded during the summer in Lancôme clinic pop-up spaces. Through installations blending art, science, and sustainable beauty, four international artists reinterpreted the iconic Absolue Rose.
From Wuhan to Shenzhen, every chapter became a multi-sensory experience where emotion and brand storytelling converged. Throughout, Somexing Artistic oversaw production and installation to ensure a seamless narrative across all four stops.
Through this collaboration, extending the radiance of the Absolue Rose beyond cosmetics, the project highlights new forms of artistic expression. Moreover, it reaffirms Lancôme’s commitment to innovation and cultural diversity.
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
Chinese New Year limited editions, bringing creative heritage to life.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
