Artistic collaboration Hennessy x Trajan Jia
The Horse Edition - Zodiac Collection
About the Collaboration
A tribute to time
Maison Hennessy selected Chinese artist Trajan Jia for The Horse Edition, the opening chapter of luxury cognac the Hennessy Zodiac Collection. The edition was crafted as a collector’s piece, bridging contemporary creation with Maison Hennessy’s heritage codes.
The collaboration centred on Jia’s artwork Time flies a mural in which he captures a horse in full gallop to embody the passage of time. The work explores the poetic duality of evanescence and eternity.
The galloping horse draws a parallel with the time required by exceptional eaux-de-vie to mature, and the passion and excellence in evidence at Hennessy through generations. The Horse Edition thus unfolds as a dialogue between an image in perpetual motion and a craft anchored in time.
Campaign Activation
Luxury Cognac Collection
The luxury cognac art collaboration was activated through the launch of the first chapter of the Hennessy Zodiac Collection, revealed as a 50-piece worldwide release conceived as a highly crafted collector’s object.
Visual Codes
Assets
- Design
ABOUT THE ARTIST
Chuan Jia
Chuan Jia, also known as Trajan Jia, is a Chinese digital illustrator. He has developed a highly personal multicultural art style. It is infused with Chinese traditional painting as well as Western and Eastern literature and culture. Growing up in a Chinese factory compound environment, the contrast between vast architectural structures and small, exquisite personal living spaces became a key inspiration for his art. Chuan’s work combines techniques such as silkscreen printing and hand drawing, thoughtfully recording the details of changing times and urban communities. It is aligned with cultural and creative brand collaborations.
He graduated from China Academy of Art BA course in 2011 and soon going to UAL’s Chelsea college of art and design to continue his MA course. His art creating start from his MA proposal subject about the collective memory of the Chinese urban community, and he did a series of illustration and picture book design based on this study.
To be separate from usually single and real-life narrative way, his work shows randomly and magic traces of people’s fates under the breaking down by the architecture framework. The whole society just like a quantum, it has a functional and stable structure for macroeconomics; while it also has an unpredictable people’s relationship by the microscopic view.
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
Chinese New Year limited editions, bringing creative heritage to life.
