Collaboration Between The Artist Zhang Guang Yu and Carlsberg

Zhang Guangyu

Zhang Guang Yu

About the artist

Born in 1987 in Shanghai. Zhang Guang yu lives and works in Shanghai
He graduated from Central Saint Martins with a Bachelor of Fine Arts in 2012.
He started his career exploring ink textures and colours through digital and printing techniques producing limited editions pigment print on fine art paper. Today, he is also making large scale oil and acrylic paintings and develops 3D animations of his works.
Zhang’s works are saturated and densely layered portals that teeter between kaleidoscopic abstractions and surreal landscapes. His work present the aesthetic impression produced by fusion of strong contrast elements, like the fusion of Eastern and Western cultures, geometry and blur, classical and contemporary art.

Carlsberg 2021
Zhang Guang Yu

About the edition CNY Carlsberg China

Zhang Guang Yu is a pioneer Artist. For the Ox year, he illustrates the scene with the core visual that the Ox arriving on the auspicious clouds in five colours to bring people healthy, vitality and good luck.
The theme “revive” has been expressed by the traditional Chinese symbols like the Ox implying a strong body and a persistent spirit, the leaping koi fish symbolizing the arrival of wealth, the cranes flapping their wings to bring auspiciousness and longevity.

Resurrect

Campaign Movies

Artist Video

Animation

Services

Brand Content

Infuse art at the heart of your communication strategy using content from artistic brands. SOMEXING agency conceptualizes and produces the creation of video and photo content with the artistic direction of well-known or emerging photographers and videographers, or the brush of illustrators.

Limited Edition

The relationship between art and luxury has contributed to the creation of legendary works, which inscribe collaborations in a collective memory. Inspired and inspiring, the limited editions intersect the worlds of brands and the worlds of artists.

Art Curation

Since 2012, Somexing has been monitoring contemporary Chinese and European art and design. The agency leads a network of art market professionals and artists’ studios.

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