Artistic collaboration Hennessy × Zhang Guangyu
Hennessy Chinese New Year Edition
For Chinese New Year 2019, Hennessy collaborated with emerging Chinese artist Guangyu Zhang in an artistic collaboration to reimagine the Hennessy V.S.O.P Privilege design as a limited edition. Through a contemporary visual story, the edition captured the spirit of renewal celebrated during the Lunar New Year, while reinforcing Hennessy’s heritage and craftsmanship for key audiences in China.
In this creative dialogue, Zhang beautifully bridges Eastern heritage and Western craftsmanship, embodying Hennessy’s enduring spirit of artistry and cultural connection. This limited edition translates this exchange into a refined design expression, staying true to the Maison’s identity while connecting to the festive energy of the Lunar New Year.
Inspired by the Year of the Pig, the artwork reflects the cyclical rhythm of life through a layered digital collage. Symbols of heaven and earth, past and present create a sense of balance and harmony. At its centre, interlocking circles evoke completion and fulfillment, while subtly echoing Hennessy’s signature double distillation. Through geometry, blur, layering, and contrast, Zhang builds a rich visual language that expresses cultural fusion and the precision of Hennessy’s craftsmanship.
The launch was supported by limited-edition Hennessy V.S.O.P Privilege bottles and a premium presentation box, revealed through festive key visuals. The activation then expanded across digital touchpoints with an artist video and 3D animation, bringing the artwork to life throughout the Lunar New Year campaign in key Chinese markets. In parallel, an immersive pop-up experience translated the visual story into a physical setting through curated displays and interactive content, showcasing Zhang Guangyu’s artistic vision and reinforcing Hennessy’s heritage
- Design
- Experience
Zhang Guangyu
Guangyu Zhang is a Chinese digital artist who has collaborated with global brands such as Hennessy and Carlsberg. After graduating from Central Saint Martins with a Bachelor of Fine Arts, he began his career exploring traditional Chinese ink textures and color systems through digital art and experimental printing techniques. He produces limited-edition pigment prints on fine art paper.
Today, his practice has expanded to include large-scale oil and acrylic paintings, as well as 3D animations that extend his visual universe into immersive digital forms. Guangyu Zhang’s work blends traditional Chinese ink painting with contemporary pop culture, disrupting classical aesthetics through the integration of architectural elements, anachronistic objects, and surreal compositions. His practice creates a dialogue between heritage and modernity, offering visually striking narratives that resonate strongly with contemporary audiences and forward-thinking brands.
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
Chinese New Year limited editions, bringing creative heritage to life.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
