Artistic collaboration Hennessy × Shuting Qiu
A fusion of fashion and luxury
In a fusion of fashion and luxury, the ‘Reimagination’ collection celebrates the snake as a symbol of renewal and transformation. The collaboration, with the fashion design Shuting Qin, brings three distinct carafe designs for Hennessy VSOP, X.O and Paradis, each infused with vibrant jacquard-inspired patterns, floral motifs and abstract snake scales. A couture double-sided tapestry artwork completes the collection.
This collaboration unites the heritage of Hennessy with Shuting Qiu’s modern romantic fashion language. The snake, emblematic of renewal, flows across the bottles through vivid textile-inspired graphics. It bridges tradition, fashion and the celebratory spirit of the Lunar New Year.
Inspired by the symbolism of the snake, and by the textures of jacquards, brocades and embroideries, Qiu created designs echoing movement, transformation and rebirth.
Global campaign blending art, fashion and storytelling
For Chinese New Year 2025, the collaboration launched across global retail and media channels, featuring limited-edition cognac carafes, artistic packaging, content creation, and an haute couture tapestry artwork extending the artistic concept.
- Design
- Experience
Shuting Qiu
Her eponymous brand, SHUTING QIU conveys a signature sense of femininity that features a “modern romantic” woman, powerful and independent while maintaining her soft identity. The SHUTING QIU woman dares to express herself with asymmetry and experimentation in silhouettes, often resulting in rich contrasting colors of silk jacquards, intricate embroideries, and juxtapositions of linear and floral prints.
Currently based in Shanghai, the Chinese-born designer constantly finds inspiration in art, literature, cinema and travel. Shuting’s creations pay homage to the free, romantic and neurotic spirit of heroines such as Virginia Woolf and Pina Bausch.
OTHER WORKS
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
A Ramadan limited edition where beauty meets art in a singular collaboration.
