Artistic collaboration Hennessy × Shuting Qiu
Chinese New Year Limited Edition
About the Collaboration
A fusion of fashion and luxury
In a fusion of fashion and luxury, the ‘Reimagination’ collection celebrates the snake as a symbol of renewal and transformation. The collaboration, with the Chinese fashion designer Shuting Qin, brings three distinct carafe designs for Hennessy VSOP, X.O and Paradis, each infused with vibrant jacquard-inspired patterns, floral motifs and abstract snake scales. A couture double-sided tapestry artwork completes the collection.
This artistic collaboration unites the heritage of Hennessy with Shuting Qiu’s modern romantic fashion language. The snake, emblematic of renewal, flows across the bottles through vivid textile-inspired graphics. It bridges tradition, fashion and the celebratory spirit of the Lunar New Year.
Inspired by the symbolism of the snake, and by the textures of jacquards, brocades and embroideries, Qiu created designs echoing movement, transformation and rebirth.
Campaign Activation
Global campaign blending art, fashion and storytelling
For Chinese New Year 2025, the collaboration launched across global retail and media channels, featuring limited-edition cognac carafes, artistic packaging, content creation, and an haute couture tapestry artwork extending the artistic concept.
Commission
Visual Codes
Assets
- Design
- Experience
ABOUT THE ARTIST
Shuting Qiu
Fashion designer Shuting Qiu is known for a bold, craft-led aesthetic. It fuses vibrant colour, floral codes, and refined fabrication. Sustainability and technique sit at the core of her studio practice. This includes work with artisans from Hangzhou. They transform recycled materials into elaborate surface design. Her pieces stand out for their rich textures and meticulous detailing.
Her brand universe translates naturally into high-visibility collaborations. The Chinese fashion designer develops co-branded capsules and limited editions across fashion and lifestyle. Shuting Qiu brings her signature visual language into established brand codes. Her collaborations span sport-led partnerships, seasonal capsules, and luxury activations. They connect craft, cultural references, and contemporary storytelling.
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
Chinese New Year limited editions, bringing creative heritage to life.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
