Artistic collaboration Carlsberg × Victo Ngai
Artistic edition of Carlsberg CNY 2022
For Chinese New Year 2022, Carlsberg released this Art Edition as a celebration of creativity and cultural connection, born from a collaboration with acclaimed illustrator Victo Ngai.
Together, they created a limited-edition design that honors the Chinese New Year and its spirit of renewal through an Eastern artistic lens. Blending tradition with modern visual storytelling, the project also highlights how art can elevate the brand’s craftsmanship, inspiring emotion, meaning, and timeless beauty.
In the artwork, ribbon dancers form twin tigers—symbols of renewal and auspicious harmony for the Year of the Tiger. Echoing themes of duality and balance, Ngai created “Good Things Come in Pairs,” weaving Carlsberg’s codes into traditional festive narratives.
A combination of limited-edition packaging, pop-up experiences, outdoor displays, digital campaigns, and point-of-sale activations translated Victo Ngai’s artistic vision into a dynamic campaign across key Asian markets for Carlsberg.
- Design
- Experience
Victo Ngai
Victo Ngai is a renowned illustrator born in Hong Kong and living is Los Angeles. Her works blend Eastern colors with Western philosophy. She loves playing with scales to bring visual contrasts and enrich the storytelling, creating surprises and emotions to the viewer. Using her unique painting method, Victo Ngai reinterprets traditional oriental styles with a twist, creating images that are figurative yet whimsical. Her works have always been synonymous with exquisiteness.
OTHER WORKS
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
A Ramadan limited edition where beauty meets art in a singular collaboration.
