Artistic collaboration Carlsberg × Victo Ngai
Artistic edition of Carlsberg CNY 2022
For Chinese New Year 2022, Carlsberg released this Art Edition as a celebration of creativity and cultural connection, born from a collaboration with acclaimed illustrator Victo Ngai.
Together, they created a limited-edition design that honors the Chinese New Year and its spirit of renewal through an Eastern artistic lens. Blending tradition with modern visual storytelling, the project also highlights how art can elevate the brand’s craftsmanship, inspiring emotion, meaning, and timeless beauty.
In the artwork, ribbon dancers form twin tigers—symbols of renewal and auspicious harmony for the Year of the Tiger. Echoing themes of duality and balance, Ngai created “Good Things Come in Pairs,” weaving Carlsberg’s codes into traditional festive narratives.
A combination of limited-edition packaging, pop-up experiences, outdoor displays, digital campaigns, and point-of-sale activations translated Victo Ngai’s artistic vision into a dynamic campaign across key Asian markets for Carlsberg.
- Design
- Experience
Victo Ngai
Victo Ngai is a renowned Chinese illustrator born in Hong Kong and currently based in Los Angeles. Her work blends Eastern aesthetics with Western influences. She enjoys playing with scale to create visual contrasts that enrich storytelling, evoking surprise and emotion for the viewer. With her distinctive style and signature color palette, Victo Ngai creates surrealist illustrations that are both figurative and whimsical.
She elevates illustration to the level of fine art. A must-know Chinese artist for brands, her richly detailed visual narratives merge tradition, fantasy, and contemporary culture. Her work offers strong storytelling potential and a unique aesthetic, making her especially compelling for brands seeking meaningful, art-driven collaborations. Open and willing to collaborate, Victo Ngai brings depth, craftsmanship, and cultural resonance to every project.
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