Artistic collaboration 1664 Blanc × Jean-Charles de Castelbajac
The 1664 BLANC limited edition
1664 BLANC collaborated with designer and artist Jean-Charles de Castelbajac for a colourful Pop Summer limited edition. Thus, the collaboration marks a major artistic shift for 1664 BLANC, enabling the brand to enhance its image and attract new consumers.
Meanwhile, this partnership merges 1664 Blanc’s heritage with Castelbajac’s pop aesthetic, transforming each bottle into a creative canvas while still preserving the brand’s signature codes.
For this edition, Castelbajac reworked the iconic blue bottle with bold hues, sun and cloud motifs, and playful collages that evoke summer.
A 360° campaign for summer
Through limited-edition bottles and packs showcasing JCC’s colorful designs, the campaign unfolded with a Paris launch event, over 100 bar activations with branded glasses, t-shirts, and a signature cocktail, alongside retail and digital campaigns celebrating 1664 Blanc’s festive creativity.
- Design
- Experience
Jean-Charles de Castelbajac
An avant-garde designer and artist, Jean-Charles de Castelbajac pioneered what are now the foundations of new creation: art, reappropriation and collaboration. Distinguished by a concise chromatic palette of red, blue, green and yellow, his artistic expression takes shape through his preferred media: chalk and felt pen drawings, collages, installations and performances.
OTHER WORKS
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
A Ramadan limited edition where beauty meets art in a singular collaboration.
