Artistic collaboration 1664 Blanc × Jean-Charles de Castelbajac
The 1664 BLANC limited edition
1664 BLANC collaborated with designer and artist Jean-Charles de Castelbajac for a colourful Pop Summer limited edition. Thus, the collaboration marks a major artistic shift for 1664 BLANC, enabling the brand to enhance its image and attract new consumers.
Meanwhile, this partnership merges 1664 Blanc’s heritage with Castelbajac’s pop aesthetic, transforming each bottle into a creative canvas while still preserving the brand’s signature codes.
For this edition, Castelbajac reworked the iconic blue bottle with bold hues, sun and cloud motifs, and playful collages that evoke summer.
A 360° campaign for summer
Through limited-edition bottles and packs showcasing JCC’s colorful designs, the campaign unfolded with a Paris launch event, over 100 bar activations with branded glasses, t-shirts, and a signature cocktail, alongside retail and digital campaigns celebrating 1664 Blanc’s festive creativity.
- Design
- Experience
Jean-Charles de Castelbajac
French fashion designer Jean-Charles de Castelbajac helped shape the contemporary language of fashion by bringing art, sport, cartoons, and collaboration into the core of his designs. Each creative universe he engages reflects a deep attachment to history, childhood, and poetry. Jean-Charles de Castelbajac’s signature use of vivid primary colours gives his work an immediate, unmistakable presence. A multidisciplinary artist with a transversal vision, he has long rejected rigid borders between fashion, art, and design. Over a career spanning more than five decades, he has built a singular legacy through projects and creative collaborations with cultural icons, artists and brands.
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
Chinese New Year limited editions, bringing creative heritage to life.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
