A Smooth New Year
✨OUR LATEST ARTIST X BRAND COLLABORATION✨
In China, Carlsberg celebrates Chinese New Year with a vibrant limited edition created by Guang Yu Zhang, an up-and-coming contemporary Chinese artist, with the hope of a smooth recovery for the world in 2021.
This beautiful artist collaboration was fully managed and developed by SOMEXING | Creative Strategy . The packaging is based on a colorful piece of art, specially created for this project, ‘2021, springing back to life’, and captures hopes of vibrant rejuvenation in the new year.
A vibrant beacon for positivity, this artwork was also animated into a short movie and emojis for social media sharing during this Lunar New Year festival.