Through this commission, Chinese fashion designer Shuting Qiu reinterprets the symbolism of the snake in a monumental tapestry. Inspired by Chinese brocade and embroidery traditions, her creation embodies renewal, transformation, and cultural dialogue.
Guided Somexing Artistic, the project established a fluid exchange between traditional craftsmanship and contemporary design. It connects Hennessy’s French heritage with Qiu’s vibrant visual language. The result is a textile artwork that translates brand legacy into a living, enduring expression of artistry and meaning.
Entitled She Blossoms in the Sky, this large-scale double-sided tapestry combines hand-drawn motifs, jacquard weaving, Suzhou embroideries, and sequins. These layers shape a richly textured landscape of floral forms and abstract snake patterns.
Across the woven surface, a serpent winds gracefully from one side to the other, carrying with it the blooming patterns of the fields it crosses. The snake becomes a symbol of renewal and positive transformation, an emblem linking Hennessy’s roots along the Charente River with Qiu’s own cultural heritage.
Through this collaborative process, traditional textile savoir-faire and contemporary aesthetics merge to create a work that celebrates craftsmanship, identity, and artistic innovation.
Fashion designer Shuting Qiu is known for a bold, craft-led aesthetic. It fuses vibrant colour, floral codes, and refined fabrication. Sustainability and technique sit at the core of her studio practice. This includes work with artisans from Hangzhou. They transform recycled materials into elaborate surface design. Her pieces stand out for their rich textures and meticulous detailing.
Her brand universe translates naturally into high-visibility collaborations. The Chinese fashion designer develops co-branded capsules and limited editions across fashion and lifestyle. Shuting Qiu brings her signature visual language into established brand codes. Her collaborations span sport-led partnerships, seasonal capsules, and luxury activations. They connect craft, cultural references, and contemporary storytelling.
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