Artistic collaboration Lancôme × Jacky Tsai
A perfect blend of East and West
For Chinese New Year 2024, Lancôme collaborated with Chinese artist Jacky Tsai to create Loong Rising, a vibrant celebration of the dragon. Blending Chinese heritage with French elegance, the project offered a festive fusion of East and West.
Somexing curated the collaboration between Lancôme and Jacky Tsai, aligning the brand’s identity with the artist’s creative vision. The partnership brought to life a limited edition artistic reinterpretation of the legendary loong.
Jacky Tsai drew inspiration from the mythical loong as a symbol of vitality and prosperity. By integrating bamboo, phoenix eyes, petals, and the Eiffel Tower, he created a composition that reflects the encounter between Shanghai and Paris, tradition and modernity.
From creative design to campaign expression
A fully integrated 360° campaign brought Loong Rising to life across France and China, combining special gifting editions with the full development and production of the packaging range. The rollout was powered by a hero film, a metaverse Loong creation, and coordinated digital and retail activations, amplified by an immersive experiential highlight at Harbin Ice & Snow World. Together, these touchpoints elevated Jacky Tsai’s distinctive artistic signature while reinforcing Lancôme’s heritage, elegance, and premium desirability.
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Jacky Tsai
Multimedia artist Jacky Tsai works across multiple formats. His practice ranges from traditional canvas to real-time digital works and NFTs. He combines Eastern philosophies and cultural symbols with Western Pop art icons and motifs. Jacky Tsai creates alternative narratives and imagined realities. His work also reflects on our own world.
Tsai explores both differences and shared references between cultures. His artworks prompt viewers to reconsider intercultural relationships. They seek both tension and harmony in cultural representation. Many pieces draw on classical Chinese artistic traditions. They highlight refined but often overlooked craftsmanship. His choice of diverse mediums supports this approach. It allows the work to move between past, present, and future. It also emphasises the lingering residue of time.
His vision and visual language translate effectively into brand storytelling. His approach aligns with creative brand collaborations. It supports clear narratives across campaigns and touchpoints. It also offers strong cultural depth and high visual impact.
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
Chinese New Year limited editions, bringing creative heritage to life.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
