About the Artist
Follow our adventures on Instagram
Follow our adventures on Instagram
About the Artist
Huda Al Nuaimi, a Dubai-based artist and designer renowned for blending cultural heritage with contemporary design, draws on profound symbols in her collaboration with Lancôme to create a design that bridges tradition and modernity, capturing the spiritual essence of Ramadan.
Her creation unites meaningful elements that reflect this vision: the reinterpreted rose, both Lancôme’s emblem and the ‘flower of paradise’, embodies the soul’s grace and feminine beauty; delicate stems trace life’s journey and inner strength; the crescent moon marks renewal; majestic arches evoke faith; while stars, butterflies, and lanterns represent guidance, transformation, and the light of hope and togetherness.
The collaboration between Lancôme and Huda Al Nuaimi is a creative dialogue where the brand’s universe meets the artist’s singular vision. By blending storytelling and cultural traditions, Huda Al Nuaimi brings a poetic and symbolic dimension to this limited edition. Her design embodies the Lancôme’s core values: timeless elegance, the celebration of femininity, and a commitment to revealing inner beauty. Together, they celebrate renewal, light and spirituality, in perfect harmony with the spirit of Ramadan.
Like the unfolding of the rose, each petal reveals a layer of grace.
The packaging for this limited edition, designed by Somexing Design Studio, offers a bold and contemporary interpretation of Ramadan. Two exclusive coffrets were created.
The first features warm pink tones with gold accents, conveying modern elegance and understated luxury. The second pairs white and gold, symbolizing purity, light, and celebration. Both coffrets are framed by an arch-shaped door inspired by Islamic architecture, blending tradition with modernity.
In addition to the coffrets, Somexing designed an immersive gifting experience that combines artistic expression and sensory elements. The silk scarf and ceramic diffuser extend Huda Al Nuaimi’s creative universe beyond the packaging, while the personalized card and matching gift bag complete the set, offering an elevated and sophisticated gift experience.
Infuse art at the heart of your communication strategy using content from artistic brands. SOMEXING agency conceptualizes and produces the creation of video and photo content with the artistic direction of well-known or emerging photographers and videographers, or the brush of illustrators.
The relationship between art and luxury has contributed to the creation of legendary works, which inscribe collaborations in a collective memory. Inspired and inspiring, the limited editions intersect the worlds of brands and the worlds of artists.
Since 2012, Somexing has been monitoring contemporary Chinese and European art and design. The agency leads a network of art market professionals and artists’ studios.
