Hennessy X Zhang Guangyu | SOMEXING

Hennessy X Zhang Guangyu

SOMEXING team is very proud to present the limited edition and beautiful activation developed by Hennessy cognac brand with artist Zhang Guangyu for the Lunar New Year, Year of the Boar/Pig. This campaign was launched internationally and more specifically in Asia and in the US.

About Zhang Guangyu

With the support of SOMEXING art expert, Hennessy has enlisted the talent of Shanghai-based Zhang Guangyu, one of the emerging artists featured on online art gallery Saatchi “One to Watch” list,  for a special artwork that has been featured on the cognac’s packaging. Drawing inspiration from his homeland of China and Europe, the 31-year-old – who specializes in colorful paintings and digital collages that fuse Oriental and Western themes – has created a piece that symbolises the natural and beautiful cycle of life – of dream of past and present, heaven and earth.

A blend of tradition and modernity

Two concentric circles representing fulfilment and perfection anchor the scene, an artistic presentation of Hennessy’s double distillation. A ship, embodying Hennessy’s legacy of adventure and craftsmanhip that has been passed down through eight generations for more than 250 years, sails across the lake. Fittingly, a boar on the handcrafted oak barrels bearing great energy in 2019 leads to a brighter future.

Zhang has also incorporated other auspicious motifs in the artwork such as the crane (which symbolises luck, loyalty and longevity), goldfish (grace and growing wealth), Ling Shi stone (willpower and courage) and the grape vine (a sign to flourish). An emblematic lantern guides those who return to their homes to celebrate the festival.

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