Artistic collaboration 1664 Blanc × Dimitri Rybaltchenko
A wheel of joy for Têt celebrations
In Asia, 1664 Blanc is stands out for its chic and refined brand identity, seamlessly blending French elegance with the Art de Vivre. For the 2025 Festive Edition, 1664 Blanc Vietnam collaborated with the celebrated French artist Dimitri Rybaltchenko, who created an exclusive artwork that embodies celebration and tradition.
In this artwork, Dimitri reimagined a Parisian Ferris Wheel as a dazzling, colorful wheel of fortune, and at the same time infused with the festive spirit of Têt. Through this creative approach, the design highlights themes of luck, hope, and renewal – central to the Vietnamese Lunar New Year.
Bringing limited edition art to retail and digital experiences
The collaboration was activated in Vietnam through the launch of limited-edition bottles, cans, and festive packaging. The design was highlighted across retail displays and digital campaigns, supported by digital activations to enhance visibility and consumer engagement during the Têt season.
- Design
Dimitri Rybaltchenko
Born into a family of artists, French artist Dimitri Rybaltchenko introduces himself as a dreamer. He designs and creates worlds, images, objects, scenarios, and spaces. His dreams become tangible, enchanted realities through the encounter of materials and crafts techniques. With different styles and approaches, Dimitri invites the viewers to discover multiple facets of his poetry, art, freedom, curiosity, and talent.
OTHER WORKS
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
A Ramadan limited edition where beauty meets art in a singular collaboration.
