Artistic collaboration Somersby × Joe Horner
Somersby Artistic Workshop
Somersby selected artist Joe Horner to celebrate Spring, through a frozen composition of fruits and flowers, presented in his signature surreal and unexpected style.
Inspired by the brand, Horner created “Celebration of Spring,” interpreting Somersby with vibrant flowers and fruits through photography and video – an artistic universe aligning with the brand’s fruity beverage portfolio.
This collaboration toasts the moment when sunlight breaks through the leaves, and nature awakens after winter.
A 360° campaign
The project unfolded via a 360° campaign featuring a greenhouse installation in Copenhagen, a limited Floral Apple Wine, artist-led floral workshops, and limited-edition packaging amplified by media and trade activations, translating Somersby’s refreshing brand universe into an engaging artistic narrative with floral art photography.
- Design
- Brand Content
- Experience
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Joe Horner
Photographer and visual artist Joe Horner also known as Flower Blocks specialises in vibrant floral compositions, conceived to offer a soothing visual experience for audiences while remaining a cathartic process for the artist.
His signature “flower blocks” recontextualise botanicals through meticulous staging and an acute sensitivity to light. He frequently introduces unexpected elements—such as ice and reflective surfaces—to shift perception and build immersive, tactile images. At the core, his work speaks to connection: flowers as a visual language that links us to the natural world.
Horner also photographs flowers and fruits to create artworks that outlast their natural lifespan—an enduring metaphor for youth and optimism. His process is dynamic and evolving, and his images invite a meditative encounter with nature. His visual world translates seamlessly into brand storytelling, as demonstrated by Somersby’s global artist collaboration with him.
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
Chinese New Year limited editions, bringing creative heritage to life.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
