70th Anniversary Limited Edition

Artistic collaboration Larsen Cognac × Chuan Jia

2023 | Worldwide | Spirits
reative process of Larsen Cognac × Chuan Jia 70th Anniversary Limited Edition collaboration (Spirits industry).
About the Collaboration

Larsen Cognac collectible edition

To celebrate its 70th anniversary, Larsen Cognac collaborated with British-Chinese artist Chuan Jia on a collectible Drakkar bottle. The design features abstract clouds, swimmers, sea creatures, and golden detailing, symbolizing harmony between sea and sky.

Jia reinterpreted Larsen’s Drakkar with silkscreen and hand-drawing techniques, merging fantasy and aquatic worlds with luxury craftsmanship.

Inspired by sea, sky, and natural harmony, Jia created abstract motifs reflecting Larsen’s pioneering spirit and anniversary celebration.

"My inspiration was to create a simple and dynamic artwork to reflect Larsen’s innovative nature."
Campaign Activation

Limited-edition pack of 300 bottles

The collaboration launched with a limited edition of 300 porcelain Drakkar bottles. A unique collector’s piece was auctioned in China, creating a highlight moment for the brand. The activation was further amplified with digital campaign and press coverage across key markets.

Visual Codes
Aquatic world with swimmers, sea creatures and cognac elements as as glasses and barrels
Assets
Collectible bottles, secondary packaging, photo content, auction.
About the artist

Chuan Jia

Known as Trajan Jia, Chuan Jia is a Chinese London-based artist who has developed a highly personal, multicultural art style infused with Chinese traditional painting as well as Western and Eastern literature and culture.
Growing up in a Chinese factory compound environment, the contrast between vast architectural structures and small, exquisite personal living spaces became a key inspiration for his art. Chuan’s work combines techniques such as silkscreen printing and hand drawing, thoughtfully recording the details of changing times and urban communities.

Chuan Jia - Chinese Artist

OTHER WORKS

Collaboration between Hennessy and Trajan Jia for the Horse Edition of Zodiac collection

A collector’s Zodiac limited edition where the Horse embodies the passage of time.

Lancôme Exhibition -Voyage of the Rose

Four International Artists reinterpreting the Absolue Rose.

Lancôme X Huda Al Nuaimi - Ramadan Limites Edition Collaboration

A Ramadan limited edition where beauty meets art in a singular collaboration.

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