Artistic collaboration Larsen Cognac × Chuan Jia

70th Anniversary Limited Edition

2023 | Worldwide | Spirits
reative process of Larsen Cognac × Chuan Jia 70th Anniversary Limited Edition collaboration (Spirits industry).

About the Collaboration

Larsen Cognac collectible edition

To celebrate its 70th anniversary, Larsen Cognac collaborated with British-Chinese artist Chuan Jia on a collectible Drakkar bottle. The design features abstract clouds, swimmers, sea creatures, and golden detailing, symbolizing harmony between sea and sky.

Jia reinterpreted Larsen’s Drakkar with silkscreen and hand-drawing techniques, merging fantasy and aquatic worlds with luxury craftsmanship.

Inspired by sea, sky, and natural harmony, Jia created abstract motifs reflecting Larsen’s pioneering spirit and anniversary celebration.

"My inspiration was to create a simple and dynamic artwork to reflect Larsen’s innovative nature."
Chuan Jia
reative process of Larsen Cognac × Chuan Jia 70th Anniversary Limited Edition collaboration (Spirits industry).
reative process of Larsen Cognac × Chuan Jia 70th Anniversary Limited Edition collaboration (Spirits industry).
Art piece by Chuan Jia commissioned by Larsen Cognac for 70th Anniversary Limited Edition (Spirits industry).
Creative process of Larsen Cognac × Chuan Jia 70th Anniversary Limited Edition collaboration (Spirits industry).
Creative process of Larsen Cognac × Chuan Jia 70th Anniversary Limited Edition collaboration (Spirits industry).
Art piece by Chuan Jia commissioned by Larsen Cognac for 70th Anniversary Limited Edition (Spirits industry).
reative process of Larsen Cognac × Chuan Jia 70th Anniversary Limited Edition collaboration (Spirits industry).

Campaign Activation

Limited-edition pack of 300 bottles

The collaboration launched with a limited edition of 300 porcelain Drakkar bottles. A unique collector’s piece was auctioned in China, creating a highlight moment for the brand. The activation was further amplified with digital campaign and press coverage across key markets.

Visual Codes

Aquatic world with swimmers, sea creatures and cognac elements as as glasses and barrels

Assets

Collectible bottles, secondary packaging, photo content, auction.
  • Design
    Art piece by Chuan Jia commissioned by Larsen Cognac for 70th Anniversary Limited Edition (Spirits industry).
    Art piece by Chuan Jia commissioned by Larsen Cognac for 70th Anniversary Limited Edition (Spirits industry).
    Art piece by Chuan Jia commissioned by Larsen Cognac for 70th Anniversary Limited Edition (Spirits industry).
    Art piece by Chuan Jia commissioned by Larsen Cognac for 70th Anniversary Limited
    Art piece by Chuan Jia commissioned by Larsen Cognac for 70th Anniversary Limited Edition (Spirits industry).
    Exclusive box set by Somexing Artistic celebrating Larsen Cognac’s 70th Anniversary Limited Edition.

ABOUT THE ARTIST

Chuan Jia

Chuan Jia, also known as Trajan Jia, is a Chinese digital illustrator. He has developed a highly personal multicultural art style. It is  infused with Chinese traditional painting as well as Western and Eastern literature and culture. Growing up in a Chinese factory compound environment, the contrast between vast architectural structures and small, exquisite personal living spaces became a key inspiration for his art. Chuan’s work combines techniques such as silkscreen printing and hand drawing, thoughtfully recording the details of changing times and urban communities. It is aligned with cultural and creative brand collaborations.

He graduated from China Academy of Art BA course in 2011 and soon going to UAL’s Chelsea college of art and design to continue his MA course. His art creating start from his MA proposal subject about the collective memory of the Chinese urban community, and he did a series of illustration and picture book design based on this study.

To be separate from usually single and real-life narrative way, his work shows randomly and magic traces of people’s fates under the breaking down by the architecture framework. The whole society just like a quantum, it has a functional and stable structure for macroeconomics; while it also has an unpredictable people’s relationship by the microscopic view.

Chuan Jia - Chinese Artist

OTHER WORKS

Art Collaboration between Jiayi Liu and Maison Margiela for CNY and Valentin's Day Limited Edition

CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.

Hennessy x Xu Zhen Art Collaboration — Chinese New Year 2026 Limited Edition

Chinese New Year limited editions, bringing creative heritage to life.

Collaboration between Hennessy and Trajan Jia for the Horse Edition of Zodiac collection

A collector’s Zodiac limited edition where the Horse embodies the passage of time.

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