Artistic collaboration Lancôme × Huda Al Nuaimi
Ramadan Limited Edition
About the Collaboration
Lancôme enlightens Ramadan celebration with Dubai artist delicate blossoms
Dubai artist Huda Al Nuaimi reinterpreted Lancôme’s iconic rose as a flower of paradise. Combining arches, crescents, lanterns, and butterflies, Al Nuaimi evokes spirituality and renewal. This Ramadan limitcultural campaign reached audiences across strategic markets celebrating EID, from the Middle-East to South-East Asia.
For this cultural collaboration, Somexing Artistic successfully merged Eid symbolism with the distinctive codes of both Nuaimi’s fashion universe and Lancôme’s brand identity. Together, they celebrate renewal, light, and spirituality, in perfect harmony with the spirit of Ramadan, through this Ramadan limited-edition creation.
Drawing on themes of paradise, renewal, and Ramadan symbolism, Nuaimi reimagines the rose through crescents, arches, and butterflies, creating a refined visual story that feels both meaningful and elevated. Nuaimi’s design embodies Lancôme’s core values: timeless elegance, the celebration of femininity, and a commitment to revealing inner beauty.
Campaign Activation
A cultural collaboration for Asia & the Middle East Ramadan celebrations
Somexing Artistic for Lancôme Ramadan limited edition collaborated with Dubai artist & designer. For this gifting occasion, the agency crafted luxury gift boxes in two color options. Additionally, exclusive gifting items including a silk scarf, a ceramic blotter and shopping bag enriched the gifting offer with Middle East art.
Visual Codes
Assets
- Design
- Brand content
ABOUT THE ARTIST
Huda Al Nuaimi
Emirati fashion designer Huda Al Nuaimi distills heritage references into a contemporary visual language, working across fashion, design, and lifestyle. She is also the founder of Nuaimi Collective, a platform conceived to expand her creative universe and connect with a wider community. Her work is defined by a strong sense of pattern, colour, and placement, with prints conceived to live beyond a single garment.
Her profile is strongly shaped by creative brand collaborations. She translates her distinctive print sensibility into brand worlds through design-led activations and limited editions—creating functional pieces and collectible expressions with clear cultural resonance.
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
Chinese New Year limited editions, bringing creative heritage to life.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
