Artistic collaboration Carlsberg × Feifei Ruan
Carlsberg CNY 2023 limited edition Collaboration
Carlsberg collaborated with Chinese illustrator Feifei Ruan for a Lunar New Year edition featuring a spring wonderland.
Feifei Ruan reinterpreted festive symbols of prosperity and reunion, blending them into the brand’s iconic green identity.
Her illustration shows eight magical rabbits leaping from golden beer, joined by koi, dragonflies, peonies, and coins symbolizing luck, joy and new beginnings.
CNY edition packaging rolled out across China, Singapore, Malaysia, Hong Kong, and other Asian markets, supported by outdoor and digital campaigns, bringing Feifei Ruan’s artistic vision to life and reinforcing Carlsberg’s festive presence.
- Design
- Experience
FeiFei Ruan
Feifei Ruan is Chinese collab artist, living in Los Angeles. Finding inspiration in the people and events in her life, Feifei’s work touches on themes related to humanity and the universe at large. Feifei Ruan builds strong visual narratives and creates unique atmospheric mood in her illustrations. The images she creates contains oriental charm, but at the same time, is very different from the style of traditional Eastern art. Feifei is able to evoke a sense of mystery in her artwork that piques the curiosity of viewers and draws them into her immersive creations. Her collection of work includes illustrations, prints, storybooks, and graphic designs. She is a talented illustrator, member of the New York Society of Illustrators and Art Directors Club.
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
Chinese New Year limited editions, bringing creative heritage to life.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
