News & trends

Trends & Insights for successful brand collaborations

Somexing Artistic shares art trends and marketing insights for brands, creatives and marketing professionals. From artist-brand collaborations and design innovation to cultural movements and storytelling campaigns, explore how art and creativity continue to redefine the dialogue between brands and culture worldwide.

Art × Diwali: How Creative Collaborations Illuminate Brand Strategy

Art × Diwali: How Creative Collaborations Illuminate Brand Strategy

Every autumn, the glow of Diwali illuminates not only homes across India but also the imagination of brands worldwide.
Lihong Box Guerlain

China’s Creative Surge Around the Neo-Traditional Trend: Between Creation, Craft, and Transmission

Exclusive collaborations between artists and brand fully integrate craftsmanship into brand narratives.
Quand l’artisanat d’art revient sur le devant de la scène

When Craftsmanship Returns to Center Stage

Through collaborations with major luxury houses, a whole facet of contemporary luxury is being rewritten at the crossroads of craftsmanship.

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