Joe Horner

Photographer and visual artist Joe Horner also known as Flower Blocks specialises in vibrant floral compositions, conceived to offer a soothing visual experience for audiences while remaining a cathartic process for the artist.

His signature “flower blocks” recontextualise botanicals through meticulous staging and an acute sensitivity to light. He frequently introduces unexpected elements—such as ice and reflective surfaces—to shift perception and build immersive, tactile images. At the core, his work speaks to connection: flowers as a visual language that links us to the natural world.

Horner also photographs flowers and fruits to create artworks that outlast their natural lifespan—an enduring metaphor for youth and optimism. His process is dynamic and evolving, and his images invite a meditative encounter with nature. His visual world translates seamlessly into brand storytelling, as demonstrated by Somersby’s global artist collaboration with him.