Artistic collaboration Lancôme × Huda Al Nuaimi
Lancôme enlightens Ramadan celebration with Dubai artist delicate blossoms
Dubai artist Huda Al Nuaimi reinterpreted Lancôme’s iconic rose as a flower of paradise. Combining arches, crescents, lanterns, and butterflies, Al Nuaimi evokes spirituality and renewal. This Ramadan limitcultural campaign reached audiences across strategic markets celebrating EID, from the Middle-East to South-East Asia.
For this cultural collaboration, Somexing Artistic successfully merged Eid symbolism with the distinctive codes of both Nuaimi’s fashion universe and Lancôme’s brand identity. Together, they celebrate renewal, light, and spirituality, in perfect harmony with the spirit of Ramadan, through this Ramadan limited-edition creation.
Drawing on themes of paradise, renewal, and Ramadan symbolism, Nuaimi reimagines the rose through crescents, arches, and butterflies, creating a refined visual story that feels both meaningful and elevated. Nuaimi’s design embodies Lancôme’s core values: timeless elegance, the celebration of femininity, and a commitment to revealing inner beauty.
A cultural collaboration for Asia & the Middle East Ramadan celebrations
Somexing Artistic for Lancôme Ramadan limited edition collaborated with Dubai artist & designer. For this gifting occasion, the agency crafted luxury gift boxes in two color options. Additionally, exclusive gifting items including a silk scarf, a ceramic blotter and shopping bag enriched the gifting offer with Middle East art.
- Packaging & Gifting Design
- Brand content
Huda Al Nuaimi
Huda Al Nuaimi, a Dubai-based artist and designer renowned for blending cultural heritage with contemporary design, draws on profound symbols in her collaboration with Lancôme to create a design that bridges tradition and modernity, capturing the spiritual essence of Ramadan.
OTHER WORKS
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
A Chinese New Year & Valentine’s Day limited edition crafted in printmaking on velvet.
