Artistic Collaboration Hennessy x Zhong Ju
The Goat Edition - Zodiac Collection
About the Collaboration
From illustration to Shu embroidery
For the second release of its Zodiac Collection, Hennessy collaborated with Chinese artist Zhong Ju on an original artwork celebrating the Year of the Goat. Created for Chinese New Year, the limited edition reflected Hennessy’s enduring commitment to exceptional craftsmanship, cultural dialogue and the art of blending.
Zhong Ju portrays the goat as a symbol of poised power, noble ambition and unwavering determination. Her original illustration was reinterpreted in embroidery by renowned Chinese artist Diao Juan, a guardian of Shu embroidery, one of China’s oldest and most refined textile traditions.The resulting artwork celebrated the mastery of traditional techniques and the transmission of ancestral craftsmanship, values deeply rooted in Maison Hennessy’s heritage.
For the Goat Edition, Zhong Ju drew inspiration from the spiral of the goat’s horn, symbolizing time, renewal and the continuous flow of energy in Chinese culture. Flowing lines inspired by Chinese brushwork surround the goat, whose poised presence embodies quiet strength and determination, creating a composition rich in movement and symbolism.
Campaign Activation
An embroidered gift box for a rare collector’s edition
Conceived as a collector’s piece, the Goat Edition was released in 50 pieces worldwide. Each wooden coffret houses a hand-engraved and hand-painted Baccarat crystal decanter, featuring a bamboo knot inspired by auspicious clouds and a wool and cashmere tassel evoking the goat’s beard.
Visual Codes
Campaign Assets
- Design
ABOUT THE ARTIST
Zhong Ju
Zhong Ju is a Chinese illustrator who was born in 1994 and now lives and works in Suzhou. She studied Visual Communication at Southwest University and creates intricate illustrations that combine meticulous detail with a refined, luxurious aesthetic.
Drawing on nature and Chinese culture, she invites viewers into imaginary worlds that unfold like rare and precious landscapes. She approaches nature as a treasure to contemplate and an endless source of wonder and inspiration.
Through her work, Zhong Ju brings a contemporary perspective to traditional Shanshui landscapes, weaving together multiple scenes and auspicious animals. Her rich visual narratives invite viewers to linger and explore.
OTHER WORKS
Luxury cognac limited edition for the Year of the Horse with contemporary artist Xu Zhen.
A Mother’s Day limited edition where color and texture elevate beauty into a living work of art.
Maison Margiela collaboration with young textile artist: New Year, New Fragrance.
