Artistic collaboration Lancôme X Barbara Cox
Mother's Day Limiited Edition
About the Collaboration
A garden of dreams for Mother’s Day
The collaboration between Lancôme and Belgian contemporary artist Barbara Cox comes to life for Mother’s Day 2026 as a limited-edition gift set collection. Curated and developed by Somexing Artistic, the project brings together Lancôme’s heritage and the artist’s universe through an immersive concept where color and texture elevate beauty into a living work of art.
Bringing together Lancôme’s celebration of happiness and femininity with Barbara Cox’s expressive and playful visual language, the project explores color as a medium of feeling and perception. Cox infuses the project with a personal vision shaped by spontaneity, instinct and a deeply shared sensibility.
At the heart of the collaboration lies an original creation by Barbara Cox: “Garden of Dreams,” inspired by Le Domaine de la Rose. Conceived as a vibrant visual landscape, the artwork transforms nature into a living canvas where the boundaries between reality and imagination dissolve.
Iconic elements such as the Eiffel Tower and floating Lancôme bottles appear within a layered composition inspired by the emotional depth of the mother–child bond, offering a new reading of the brand’s universe.
Campaign activation
An immersive landscape
The campaign was deployed as a global 360° artistic campaign across artist video, social content, print, and digital activations. At its core, a limited-edition luxury gift box in three color options was developed. It was accompanied by exclusive gifting items, including charms, stickers, a candle, a pouch, and a puzzle, translating Barbara Cox’s artistic vision into Lancôme’s universe. The activation was extended through digital gift card and an AI-powered bouquet on Lancôme’s website, allowing users to create and send a flower bouquet.
Commission
Visual Codes
Campaign Assets
- Design
- Experience
ABOUT THE ARTIST
Barbara Cox
Barbara Cox is a Belgian contemporary painter known for her vibrant, dreamlike universe, blending abstract pop art with bold colors and poetic symbolism. Recognized for her artistic collaborations with luxury and lifestyle brands, Barbara Cox develops bespoke projects across art, design, jewelry, and wine. Through these creative partnerships, she brings her distinctive visual identity into the world of brand storytelling, positioning herself as a key artist in contemporary art collaborations.
OTHER WORKS
Luxury cognac limited edition for the Year of the Horse with contemporary artist Xu Zhen.
Maison Margiela collaboration with young textile artist: New Year, New Fragrance.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
