Artistic collaboration Hennessy x Contemporary Chinese artist
A Contemporary Tribute to the Year of the Horse
In celebration of Chinese New Year 2026 and the arrival of the Year of the Horse, Hennessy proudly unveils a new collection of limited editions. Each offer is adorned with a dynamic interpretation of the horse—an enduring symbol of energy and freedom. This year’s design is rendered in metallic copper tones and deep mineral pigments. Grounded in a flowing red palette, the galloping horse captures the elegance and strength of this revered animal. Designed to evoke both movement and meaning, it is a celebration of bright perspectives and the momentum that defines the Year of the Horse.
The collaboration brings together Hennessy’s heritage and the symbolic power of the Chinese zodiac, reinterpreted through a contemporary artistic lens. Inspired by the Year of the Horse, the design transforms a timeless emblem of energy, freedom, and momentum into a visual language of movement and strength.
This interpretation of the horse, inspired by a foundational idea in Eastern philosophy regarding perspectives, energy, and freedom, is designed to unlock its potential through individual interpretation. The sculpted forms and open spaces invite viewers to actively engage with the piece, completing its meaning with their unique perspectives and reflecting the layered complexity and evolving character of Hennessy’s cognacs.
An artistic approach to a 360° limited editions campaign
For Chinese New Year 2026, Hennessy launched a global Lunar New Year activation campaign. The VSOP, X.O and Paradis limited editions feature elevated bottle designs and premium secondary packaging. Bespoke photo and video content was created to amplify brand storytelling across key channels. In-store, dedicated retail displays extended the experience, while paying tribute to Hennessy’s longstanding relationship with China since 1859.
- Design
- Experience
OTHER WORKS
CNY and Valentine’s Day limited editions, translating the rose into a tactile universe of memory and scent.
A collector’s Zodiac limited edition where the Horse embodies the passage of time.
