Art Agency & Design Somexing
The Somexing agency fosters dialogue between brands and the international contemporary creative scene. Whether they are contemporary artists, fashion designers, illustrators, photographers, architects, or master artisans, artistic collaboration is a strategic choice for brands looking to enhance their image or stand out. By combining values and aesthetics, it becomes a powerful tool for premium positioning, creating emotion and connection with new consumers and new markets. The artist naturally becomes the ambassador of the collaboration.
Founder & Creative Director
Isabelle Gavalda is a French art and design curator who explores the cultural relationship between art and brands. With a keen eye for discovering emerging talent and a passion for showcasing artistic creations, Isabelle founded Somexing Art Agency in 2018, focusing her activity on artistic intelligence, exploring cultural codes and collaborations between artists and brands. Her dual training in marketing and art, and her knowledge of the graphics chain, enable her to select the most relevant profiles for her clients and to imagine the potential of artistic collaboration as much on the creative concept as on its marketing implementation. The agency invites brands to create emotional links with their audience through art, in 360° campaigns, limited edition packaging, capsule collections and the organisation of artistic events.
The agency’s portfolio in the spirits, beer and beauty sectors reflects an in-depth understanding of the various creative scenes, consumers and marketing issues. Isabelle has published a number of inspirational notebooks and is co-founder of the Sincoscope.art print exhibitions.
