Somexing Artistic
A Team of Art, Design and Marketing Talents
Somexing Artistic operates as a creative agency for Cultural Connection X Marketing Performance, supporting brands and institutions in navigating markets such as China, India, the Middle East, and Africa. Using culture and aesthetics as a shared language, the agency develops artist–brand collaborations designed to drive both Brand Image and Commercial Performance
Isabelle Gavalda
Founder & Creative Director
Founded by Isabelle Gavalda, a French cultural strategist at the intersection of art, marketing, and culture, Somexing Artistic draws on her pioneering experience in China and a cross-cultural background shaped partly in Africa to deliver artist–brand collaborations rooted in artistic intelligence, cultural relevance, and measurable impact for brands.
Publications
- Co-founder of the Sinoscope printed exhibitions.
- Zao Mornings _ China Trends seminars for Marketing Professionals and Art Collectors / Zao Design, Zao Art, Zao Retail
- Somexing Inspirational: Asian Design Trends Books _ Annual design trends boards from China, Japan & Korea
- Global Retail Trends, Movers & Shakers _ Global trends for China teams, HR learning conference & workshops
- The Dawn of Fashion Design in China: Building a Young Designer Brand’s Identity and Signature Style after the Uniform Era. (2006, graduation thesis)
