Marketing Meets Art
Somexing develops tailored marketing strategies that bridge brands and the art world. Through curation, creative direction, and consulting, we craft collaborations that elevate brand identity, create cultural relevance, and build long-term brand value.
“Artketing” is the strategic alliance of art and marketing. By infusing an artistic dimension into our clients’ projects, we create visual and emotional narratives that resonate with audiences—while strengthening brand perception.
We source exceptional talent, develop innovative creative concepts, and manage every stage of the artist collaboration—through to the successful launch of your luxury campaign.
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Art Curation
Selecting the right artists
We identify and shortlist artists whose aesthetics and values align with your brand. From established names to emerging talents, our curatorial expertise ensures relevance, coherence, and impact. By closely observing international and local art scenes across key markets, we embrace the richness of diverse artistic practices and mediums.
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Artistic Direction
Storytelling & Creative Direction
We craft the creative direction and storytelling that bridge art and your brand DNA. From concept to execution, we ensure consistency and cultural resonance across campaigns and collaborations. Drawing on multidisciplinary expertise in art, marketing, and design, we co-create with artists to develop powerful concepts and striking visuals. Our focus is on cultural resonance, scalability, and lasting impact.
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Artist Management
Mediation & Project Management
As a trusted intermediary, we manage artist relations, contracts, and project coordination. Our role is to streamline communication and ensure smooth, successful collaborations. We provide day-to-day coordination with the artist and project team, while monitoring budgets and timelines. We also establish the legal framework and manage intellectual property rights, acting on the artist’s behalf throughout the entire collaboration.
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Art Consulting
Building long term strategy
We advise brands on long-term art strategies that strengthen brand positioning and engagement. From cultural analysis to program design, we guide strategic, long-term investments in art. From artist collaborations to branded exhibitions, patronage initiatives, prizes, and cultural sponsorships, we help brands build cultural credibility and elevate brand equity through art.
