“Crafts and mindfulness are shaping the next wave of brand-artist collabs”, Isabelle Gavalda for Formes de Luxe

The interview highlights the strategic value of collaborations for both brands and artists combining creative expression, cultural relevance, and commercial impact. Somexing Artistic structures each project from curation to execution, ensuring the translation of artworks into packaging while respecting artistic intent and production constraints.

“A successful collaboration should bring tangible benefits to both parties.”

It also addresses key market challenges, including collaboration fatigue, emphasizing the need for relevance and long-term strategies.

Among the trends discussed, the article points both to the growing interest in craft techniques, particularly for their potential to be translated into packaging textures, and to the emergence of mindfulness as a relevant direction for certain collaborations, especially in hospitality, travel and music.

→ Read the full interview to explore this vision and see how brand × artist collaborations are evolving.

Formes de Luxe is a leading international magazine dedicated to luxury design, packaging, and innovation. It showcases cutting-edge trends and creative excellence across the high-end industry, with a strong focus on beauty, fragrance, wine & spirits, and fine goods.

Through in-depth features, expert insights, and brand case studies, the magazine explores craftsmanship, materials, and emerging technologies shaping the future of luxury. It serves as a key reference for professionals seeking inspiration and a deeper understanding of premium brand development and design.