ART X MARKETING
Artistic collaborations for brands
At Somexing Artistic, we merge art and marketing – what we call Artketing – to spark innovation through artistic collaborations. We partner with brand managers, creative leads, and marketing directors to enrich brand storytelling, unlock new creative perspectives, and build emotional connections through communications and events that elevate brand desirability.
Image & Sales Perfomance
Art brings legitimacy, authenticity, and cultural value to brands: the Art Infusion Effect. By integrating contemporary art into design, packaging, and experiences, we enhance perceived value, premium positioning, and long-term brand equity -while delivering measurable impact through KPIs such as engagement, reach, customer perception, and brand desirability.
Trends & Prospective
Guided by global cultural currents – sustainability, mindfulness, neo-tradition, futurism, and playfulness – we design collaborations that resonate with today’s audiences and anticipate tomorrow’s aspirations, positioning global brands at the forefront of cultural dialogue with local and travelling consumers.
THE POWER OF CURATION
Selecting the Right Artist / Brand
Curation is Somexing’s expertise: we identify artists and partners whose values and aesthetics align with a brand DNA. From emerging to established names, across diverse mediums and geographies, our selections ensure authenticity and impact of your marketing & communication strategy.
Authenticity across markets
We believe cultural nuance matters. By engaging with local creative scenes in France, China, India, or the Middle East, we ensure that each collaboration is authentic, contextually relevant, and capable of engaging strategic markets through initiatives such as Sinoscope, our curated exhibition program, we create bridges between art, brands, and audiences. These dialogues inspire, highlight cultural diversity, and reinforce the transformative impact of art collaborations.
Curating Local Creative Scenes
Through initiatives such as Sinoscope, our curated exhibition program, we create bridges between art, brands, and audiences. These dialogues inspire, highlight cultural diversity, and reinforce the transformative impact of art collaborations.
ART COLLAB MAKERS
From Ideation to Execution
Somexing Artistic acts as an Art Collab Maker: we orchestrate collaborations that integrate art into brand strategy, ensuring artistic integrity, creative innovation, and communication efficiency.
Long Term Partnerships with Brands
Beyond single projects, we develop recurring and scalable artistic rendez-vous: annual editions, thematic programs, and multi-market activations. These ensure continuity, strengthen storytelling, and leave a cultural legacy.
