The Art of Collaboration
Somexing Artistic is a creative agency driving successful artistic collaborations and brand partnerships.
Artistic collaborations for brands
Somexing Artistic merges Art and Marketing – what we call Artketing – to spark innovation through artistic collaborations. We partner with brand managers, creative leads, and marketing directors to enrich brand storytelling, unlock new creative perspectives, and build emotional connections with new or renewed audiences.
A WINNING STRATEGY ACROSS VARIOUS INDUSTRIES
Somexing Artistic that Performs
By integrating contemporary art into design, packaging, and experiences, we enhance perceived value, premium positioning, and long-term brand equity -while delivering measurable impact through KPIs such as engagement, reach, customer perception, and brand desirability.
Trends & Prospective
Guided by global cultural currents – sustainability, mindfulness, neo-tradition, futurism, and playfulness – we design collaborations that resonate with today’s audiences and anticipate tomorrow’s aspirations, positioning global brands at the forefront of cultural dialogue with local and travelling consumers.
Selecting the Right Artist / Brand
Curation is Somexing Artistic’s expertise: we identify artists and partners whose values and aesthetics align with a brand DNA. From emerging to established names, across diverse mediums and geographies, our selections ensure authenticity and impact of your marketing & communication strategy.
Authenticity across markets
“With our pioneering experience in the Chinese market, we strongly believe that cultural nuance matters. By engaging with local creative scenes in Europe or the US, as well as China, India, the Middle East or Africa, we ensure that each collaboration is authentic, contextually relevant, and capable of engaging strategic markets.
Curating Local Creative Scenes
Through initiatives such as the Sinoscope or the Indoscope, our curated cultural exhibitions & conferences program, we create bridges between art, brands, and local audiences. These dialogues inspire brands, highlight cultural diversity, and reinforce the transformative impact of art collaboration.
From Ideation to Execution
Somexing Artistic imagines and develops collaborations that integrate art into brand strategy with creative innovation, and communication efficiency. We are Art Collab Makers, building collaborations & partnerships from ideation to execution.
IP Licensing & Brand Partnerships
Somexing extends its collaboration expertise to IP licensing and brand partnership projects. We connect brands with foundations, rights holders and strategic brand partners, assessing strategic fit and potential around shared objectives: cultural relevance, storytelling, design impact and collaboration scalability..
From limited editions to brand collections
We envision each project as part of a long term art strategy for a brand and build year-on year editions and programs. We develop recurring and scalable artistic rendez-vous: annual editions, thematic exhibitions, and multi-market activations. Ensuring brand strategic continuity, we strengthen its storytelling and cultural legacy.
