Your Marketing match with Art
Art meets marketing: Somexing develops tailored strategies that connect brands with the art world. Through curation, direction, and consultancy, we design collaborations that elevate identity, create cultural relevance, and build long-term brand value.
“Artketing”: the fruitful alliance of art and marketing. By infusing an artistic dimension into its clients’ projects, the agency creates visual and emotional narratives that resonate with consumers while enhancing the product or brand image.
We source exceptional talents, bring forward innovative creative concepts, and oversee every stage of the collaboration with artists—right through to the successful launch of your luxury marketing campaign.
- Art Curation
Selecting the right artists for brands
We identify and recommend artists whose aesthetics and values resonate with your brand. From established names to emerging talents, our curatorial expertise ensures artistic relevance and impact. By closely observing international and local creative scenes in strategic markets, we embrace the richness of diverse artistic practices and mediums.
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Artistic DirectionStorytelling and creative direction
We craft the creative direction and storytelling that connect art and brand DNA. From concept to execution, we ensure coherence and cultural resonance across campaigns and collaborations. With cross-disciplinary expertise in art, marketing, and design, we co-create with artists to develop powerful concepts and striking visuals. Our focus is on cultural resonance, scalability, and lasting impact.
- Artist Management
Mediation and project management
As a mediator, we manage artist relations, contracts, and project coordination. Our role is to streamline communication and guarantee fluid, successful collaborations. We ensure daily coordination with the artist and project team, while monitoring budgets and timelines. We also define the legal framework and manage intellectual property rights, representing the artist throughout the entire collaboration.
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Art ConsultancyStrategic art consultancy for brands
We advise brands on long-term art strategies that strengthen positioning and engagement. From cultural analysis to program design, we guide sustainable investments in art. Through collaboration planning, branded exhibitions, art programs or prizes, artist patronage, and cultural sponsorship, we help brands build authentic artistic legitimacy and elevate their image through art.
