About the Artist
Follow our adventures on Instagram
Follow our adventures on Instagram
About the Artist
Joe Horner captures the beauty of flowers and fruits through photography, creating art that outlasts their natural lifespan—a metaphor for eternal youth and optimism. His work embodies a dynamic and ever-evolving process. Beyond the aesthetics of his floral compositions, Joe Horner has developed a signature photographic style that invites viewers on a meditative journey into nature.
Inspired by the brand, Joe Horner created the art piece “Celebration of Spring” for Somersby, a frozen composition of fruits and flowers presented in his signature surreal and unexpected style through both video and photography. Joe Horner interpreted the brand with vibrant flowers and fruits, which naturally fits with Somersby’s vast portfolio of flavoured fruity and refreshing alcoholic and non-alcoholic beverages inspired by natural fruits.
This collaboration is a celebration of spring, toasting the moment when sunlight breaks through the leaves, and nature awakens after winter.
Through this process, I have tried to provide a unique vision of what Somersby is, to express something exciting and fresh.
In celebration of the launch of this collaboration, Somersby has brought to life the experiential element of the execution, erecting a beautiful greenhouse on the Carlsberg Group central office grounds in Copenhagen.
The Somersby greenhouse
The greenhouse saw a meet & greet with Carlsberg Group CEO, Jacob Andersen and artist, Joe Horner.
Floral Apple Wine
Somersby created this Floral Apple Wine to celebrate the collaboration between Somersby and Joe Horner. This Floral Apple Wine comes in a limited edition of 200 bottles developed for Somersby in the Carlsberg Research Laboratory.
Workshops with Joe Horner
A selection of internal employees, Danish press and influencers, attending several creative floral workshops with Joe Horner, experiencing a new expression of the brand.
Touchpoints
By delivering limited edition packaging, activations across media channels and outlets in trade, and through hosting experiential workshops with the artist himself in market, Somersby aims to connect with consumers and drive affinity with the brand.
Infuse art at the heart of your communication strategy using content from artistic brands. SOMEXING agency conceptualizes and produces the creation of video and photo content with the artistic direction of well-known or emerging photographers and videographers, or the brush of illustrators.
The relationship between art and luxury has contributed to the creation of legendary works, which inscribe collaborations in a collective memory. Inspired and inspiring, the limited editions intersect the worlds of brands and the worlds of artists.
Since 2012, Somexing has been monitoring contemporary Chinese and European art and design. The agency leads a network of art market professionals and artists’ studios.
