About the Artist
Follow our adventures on Instagram
Follow our adventures on Instagram
About the Artist
Cai Guo-Qiang is a major figure in contemporary art, internationally acclaimed for his singular visual language built around gunpowder and controlled explosions. A recipient of numerous prestigious awards and exhibited in leading institutions worldwide, he has developed over several decades a deeply original body of work that blends visual art, performance, and spirituality.
In recent years, Cai has begun exploring artificial intelligence as a new creative territory. He works with cAI™, an AI developed by his studio, conceived as a tool for artistic research and exploration in service of a new generation of works.
To mark its 90th anniversary and celebrate New Year 2025, Lancôme invited artist Cai Guo-Qiang to create a unique artwork inspired by its universal emblem: the rose. Entitled Paris Rose, this spectacular creation embodies the union between the timeless symbolism of the rose and a radically contemporary artistic vision.
Somexing had the honor of initiating this collaboration by introducing Lancôme to Cai Guo-Qiang’s artistic universe — in particular, his series of floral works, whose sensitivity and expressive power resonated strongly with the Maison’s identity. This artistic connection laid the foundation for a project built on the dialogue between two distinct yet complementary languages: that of art and that of luxury.
The project was then developed and produced by Lancôme and Publicis Luxe, as part of an exclusive artistic activation combining technological innovation, narrative power, and a celebration of heritage.
Infuse art at the heart of your communication strategy using content from artistic brands. SOMEXING agency conceptualizes and produces the creation of video and photo content with the artistic direction of well-known or emerging photographers and videographers, or the brush of illustrators.
The relationship between art and luxury has contributed to the creation of legendary works, which inscribe collaborations in a collective memory. Inspired and inspiring, the limited editions intersect the worlds of brands and the worlds of artists.
Since 2012, Somexing has been monitoring contemporary Chinese and European art and design. The agency leads a network of art market professionals and artists’ studios.
