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Lancôme X Jacky Tsai, Retail activation For the

Lancôme X Jacky Tsai, Retail activation

For the year of the Dragon, Lancôme presents a series of Pop-Up event all across China featuring and adorning Jacky Tsai's Loong artwork. These events give people the chance to celebrate the legendary power of the magnificent dragon by living the spirit of the Lunar Year.

1. Chengdu | 2. Shenzen | 3. Hainan | 4. Guangzhou

Artwork by @jackytsaiart
Art Agency: Somexing Art Agency
360° Campaign: @publicisluxe
Pop-Up design: Iconic Retail

Client: @lancomeofficial, @lorealgroupe

#art #collaboration #chinesenewyear #dragon #jackytsai #yearofthedragon #contemporaryart #chineseartist #projectmanagement #lancome #communication #design #china #branding #packaging #animation #brandcontent #somexing_

Lancôme X Jacky Tsai, campaign installation Lanc

Lancôme X Jacky Tsai, campaign installation

Lancôme presents the New Year’s Art Ice Sculpture installation at the Harbin Ice and Snow World festival, which is crystal clear and dreamy, conveying New Year’s wishes. The crystal-clear Arc de Triomphe complements artist Jacky Tsai’s artwork.

On view until the end of February 2024.

Artwork by @jackytsaiart
Art Agency: Somexing Art Agency
360° Campaign: @publicisluxe

Client: @lancomeofficial, @lorealgroupe

#art #collaboration #chinesenewyear #dragon #jackytsai #yearofthedragon #contemporaryart #chineseartist #projectmanagement #lancome #communication #design #china #branding #packaging #animation #brandcontent #somexing_

BEHIND THE SCENES 🎥 // "The Art of Absolue" Lan

BEHIND THE SCENES 🎥 // "The Art of Absolue" Lancôme Exhibition by Somexing

The Lancôme Art of Absolue exhibition ended the 28th of January with a total of 65 000 visitors and 4,8 billion impressions on social media! Let's dive into the exhibition set up in Shanghai with Somexing team and the artists.

Somexing Art Agency directed the artistic concept of the exhibition through the curation, the selection of the artists profiles, the follow-up of the art pieces commissions until their set up in Shanghai on the exhibition site, etc.

Video by Pierre Tanguy (Standing Stone Films)

Artists: @town.and.concrete, @emmanuellemoureaux, @william.amor, @pierre.brault, @danni.studio, @kaifangwang, @jiangzhistudio, @caizhisong, @daishiluo, @tian_xiaolei

Client: @lancomeofficial, @lorealgroupe
Co-curators: @isa.gavalda and @lucilleenel

#lancome #art #exposition #china #shanghai #contemporaryart #chineseart #curation #somexing #absolueexhibition

Lancôme X Jacky Tsai, Chinese New Year 2024, spec

Lancôme X Jacky Tsai, Chinese New Year 2024, special edition

Under the curatorship of Somexing Art Agency, Lancôme signs a Chinese New Year first, a collaboration with the artist Jacky Tsai who reinvents the Lancôme Loong to celebrate the legendary power of the magnificent dragon, a perfect blend of East and West to create an exceptional collection- the perfect gift for this New Year.

Lancôme calls on director Neels Castillon to celebrate nature’s return in a hero video, filmed for the first time in China’s grandiose mountains landscape, starring actress and Lancôme’s Global Ambassador Ni Ni as a symbol of grace and strength.

Artwork by @jackytsaiart
Art Agency: Somexing Art Agency
360° Campaign: @publicisluxe
Video directed by: @neels.castillon

Client: @lancomeofficial, @lorealgroupe

#art #collaboration #chinesenewyear #dragon #jackytsai #yearofthedragon #contemporaryart #makeyourlegendbloom #nini #chineseartist #projectmanagement #lancome #communication #design #china #branding #packaging #animation #brandcontent #somexing_

Lancôme X Jacky Tsai, Chinese New Year 2024, spec

Lancôme X Jacky Tsai, Chinese New Year 2024, special edition

Jacky Tsai imagines his loong arising in homage to the cultures of China, France and of Lancôme itself. The artist's loong is a visual meeting of two cultures and a journey through the fabric of two iconic cities represented in the intricate details- the Eiffel tower, the bamboo shoots that symbolizes vitality, the phoenix eyes that symbolize powerful femininity.

Artwork by @jackytsaiart
Art Agency: Somexing Art Agency
360° Campaign: @publicisluxe

Client: @lancomeofficial, @lorealgroupe

#art #collaboration #chinesenewyear #dragon #jackytsai #yearofthedragon #contemporaryart #chineseartist #projectmanagement #lancome #communication #design #china #branding #packaging #animation #brandcontent #somexing_

Lancôme X Jacky Tsai, Chinese New Year 2024, spec

Lancôme X Jacky Tsai, Chinese New Year 2024, special edition

Jacky Tsai imagines his loong arising in homage to the cultures of China, France and of Lancôme itself. The artist's loong is a visual meeting of two cultures and a journey through the fabric of two iconic cities represented in the intricate details- the Eiffel tower, the bamboo shoots that symbolizes vitality, the phoenix eyes that symbolize powerful femininity.

Artwork by @jackytsaiart
Art Agency: Somexing Art Agency
360° Campaign: @publicisluxe

Client: @lancomeofficial, @lorealgroupe

#art #collaboration #chinesenewyear #dragon #jackytsai #yearofthedragon #contemporaryart #chineseartist #projectmanagement #lancome #communication #design #china #branding #packaging #animation #brandcontent #somexing_

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